Our peptide and ceramide rich formula hand in hand with natural soy proteins kicks collagen production into high gear, while also helping to repair the lips natural protective barrier. Collagen plumps the lips back up naturally, while the natural barrier provides protection, and retention of moisture. We put our lips through a lot of abuse, and over time that barrier becomes broken and lacking. Lipsmart not only helps the lips to repair that damage on their own, but takes it to the next level with Tribehenin, which will quickly soften and moisturize the skin before sealing the good stuff in. With the magic mix locked in, it will continuously bring in more moisture throughout the day, for long-lasting hydration.